Anh Do fronts multicultural IGA ad

Supermarket franchise IGA has launched a new campaign featuring comedian Anh Do promoting its multicultural credentials.

The ad has been created by Manly-based agency Creative Oasis.

Silvestro Morabito, chief operating officer of IGA, said: “We’re continuing to invest in the future of our brand. We have identified our strengths and real points of difference and we’re taking them to market in a fresh, fun, totally unpredictable way.”

Michele Teague, GM of marketing said: “This campaign is further proof of just how committed we are to moving our brand forward.”

Musician Ben lee re-recorded his hit That’s The Way I Like It for the campaign.

Campaign Credits:


  • Metcash F&G, IGA
  • General Manager, Marketing: Michele Teague
  • Consumer Marketing Manager: Tracy Wilson
  • National Brand Manager: Loane Avenell


  • Creative Oasis
  • Creative Director/Writer: Paul Knights
  • Producer: Chris Ford

Production Company:

  • Film Graphics
  • Director: Adam Blaiklock
  • Producer: Tony Tverdeich


  • Ben Lee

Media Agency:

  • Starcom Mediavest

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