Birds Eye birds get competitive over hot chips
Birds Eye has launched a new animated ad created by BWM to promote its Hot Chips range.
The TV ad – which is backed with out of home, social media and point of sale executions – features three birds trying to outdo each other in the Hot Chips Cup.
Gus Johnston, deputy creative director at BWM, said in a press release: “The new Hot Chips range brings to life the Birds Eye characters in a fun way to reach families looking for that special weekend treat. The playfulness of the execution underlines the nostalgic use of the chip cup, something Aussie families can really respond to.”
The Hot Chips range includes Crinkle, Straight and Steakhouse, as well as the introduction of Shoestring.
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I wondered how long it would be before Birdseye, McCains or one of the other companies used this scenario in a campaign. If you have hot chips at the beach the seagulls will appear like magic. The ones at the reserve near the bridge at Batemans Bay are ravenous.
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Seagulls and chips, could have been hilarious, but alas, not.
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ho…humm…
Fish and chip shop would be best.
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Hot Chips as compared to ‘cold chips’? But you buy them frozen, right? No doubt there was some over rationalised thinking in this.
Too bad the execution is just barely luke warm. OK, so now the birds talk. Maybe it would have been better if they had stayed silent. At least that way there would have still been a chance they had personalities waiting to be shared.
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