Animal rights group hires retail agency Rhubarb to replace ad banned for ‘unjustified graphic violence’
An animal rights group that had an ad banned last month for ‘unjustified graphic violence’ has hired a specialist retail agency to come up with a replacement campaign.
Against Animal Cruelty Tasmania and Choose Cruelty Free have appointed retail agency Rhubarb, which launched in April last year by former BMF creative Helen Cowley.
Rhubarb was chosen based on a recommendation from advertising copywriter and animal rights activist Sarah Greenaway, who was heavily involved in the debate around the Ad Standards Bureau’s decision to ban the ad on Mumbrella.
Congrats to Ruhbarb and Lush, lets hope ONE person doesnt complain about this ad (sigh).
As ive spent years saying to my animal rights friends “youll catch more flies with Honey than Vinegar, good luck guys.
“The ad is intended to be fairly hard-hitting”
If you want it to work, don’t pull your punches Chris.