Banned animals rights group plots new ad campaign without ‘human animals’

An animal rights charity whose anti-animal testing ad was banned for using ‘unjustified graphic violence’ will not appeal the ruling – because it cannot afford the $2000 it must pay to appeal.

The ad for Against Animal Cruelty Tasmania had been running for 12 months before it was taken down after a single complaint to Ad Standards.

Against Animal Cruelty Tasmania billboard

The ASB ruled that the ad used ‘unjustified graphic violence’ in a billboard showing a women having make-up applied to her battered face by a dog.

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