Anna Dancey named NITV national sales manager at SBS Media
SBS Media has appointed Anna Dancey in the role of national sales manager for National Indigenous Television (NITV) for 2021.
Dancey, a proud Iningai woman, joins the free-to-air channel made for and by Aboriginal and Torres Strait Islander peoples, which aims to bring First Nations storytelling and perspectives to the SBS network and beyond.
Anna Dancey, NITV National Sales Manager
Dancey has over a decade of experience in media sales, working in-house and in agency roles, and now returns to SBS after previously working there as a senior sales executive.
She spent much of 2020 as an account director at LinkedIn within the LinkedIn Marketing Solutions team. She also spent time at Seven West Media, Starcom, Multi Channel Network, Network Ten, and APN.
As national sales manager, Dancey will lead the development and implementation of NITV’s television and digital advertising sales strategy, managing agency and client relationships, and driving continued growth in investment in the channel.
SBS Media sales director Adam Sadler said he was “thrilled” to have Dancey back as a part of the SBS Media team.
“She not only brings strong sales knowledge and extensive experience in the media sector, she is passionate about the vital role of NITV in our media landscape as the home of First Nations voices and stories, and the unique opportunities that exist for clients to connect with audiences across the channel’s innovative TV and digital portfolio.”
“NITV continues to grow, reaching more audiences than ever before across its entertaining and inspiring mix of programming. It’s a really exciting time to have Anna join the team.”
Dancey begins in her new role from 1 February 2021.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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