Annick Perrin shifts from Ikon to Initiative

Annick perrinIkon Communications’ joint Sydney MD Annick Perrin has been hired as managing director of rival agency Initiative Sydney.

Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.

The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Her career achievements and ambitions for the future totally connect with the challenges and opportunities for our clients, as well as the plans and goals we have for Initiative. One of her greatest skills is that she totally engages with people within the agency and with clients, a practice that will impact our culture in a most positive way.”

Perrin moves into the role at the end of October.

Perrin is seen as one of the key members of staff who helped build Ikon’s current reputation. Earlier this year Ikon topped the scoring in Mumbrella’s Media Agency Review. Last week Ikon won the Mumbrella Award for Culture at the Mumbrella Awards. Perrin’s responsibilities at Ikon included people development along with media skills and finance.

Perrin said:“Having discussed the strategy and plans for Initiative with Andrew Livingston and Mediabrands management, the agency has clearly started an exciting new stage and I am very keen to contribute my skills to those plans. My time at Ikon and in the media industry have been wonderful and now I am looking forward to helping Initiative accelerate itsperformance.”

Livingston also announced the completion of the Initiative national management team with the appointment of former MindShare CFO John Clements as finance director. In addition to Perrin and Clements, other Initiative national team leaders include Andrew Mudgway and Chris O’Keefe, managing directors of Initiative Melbourne and Perth respectively and Rob Pyne, chief strategy officer.



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