Annii Hirst joins Medium Rare Content Agency

Medium Rare Content Agency has appointed Annii Hirst as national integration manager of David Jones’ new customer magazine and app.

The announcement:

Annii HirstMedium Rare Content Agency is delighted to announce that Annii Hirst has joined the company as National Integration Manager of David Jones’ new customer magazine and app, due for launch in August 2016.

Annii is a highly experienced media professional who has sold across print, digital, social and events for some of Australia’s leading brands, including The Sydney Morning Herald, Donna Hay, ELLE Australia, Gourmet Traveller and Harper’s Bazaar.

She joins from Bauer Media where she most recently held the position of National Brand Integration Manager – Premium, Fashion & Beauty.

The new magazine will be distributed in store at David Jones and direct mailed to its highest-spending customers, providing advertisers with guaranteed access to 250,000 hard-to-reach shoppers.

About the appointment, Gerry Reynolds, Managing Director of Medium Rare said: “Annii’s experience in managing prestige clients coupled with her trusted relationships in the market make her an ideal fit for Medium Rare and David Jones. I very much look forward to working with her as we gear up for launch.”

Annii Hirst said: “ I am delighted to be joining the team at Medium Rare. The opportunity to work with David Jones and provide the market with innovative ways to reach such a targeted premium audience is truly exciting.”

Source: Medium Rare media release


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