Another political ad appears on previously stated ‘non-political’ oOh!media billboard location
oOh!media has been challenged by comedian and political campaigner Dan Ilic regarding a new political ad that has appeared in the Kooyong electorate, after an ad he previously placed was removed for its political content.
Ilic previously alleged on his Twitter account that an advertisement he placed at 82 Barkers Road, Hawthorn was removed by the OOH provider as it stated the location couldn’t have “political” advertising.
Strange that @oOh_Unmissable told me that this spot in #kooyong was for non-political advertising. https://t.co/fuTWK591NR
— Dan Ilic 🚠 (@danilic) May 16, 2022
Having previously been replaced with a Josh Frydenberg election campaign poster, the billboard now shows an image of Opposition leader Anthony Albanese, urging voters in Kooyong against opting for independent candidates.
In a response to Mumbrella, an oOh!media spokesperson said: “We do not comment on commercial agreements.”
In a thread on Twitter in March, Ilic highlighted the process of placing his own advertising in the same location through oOh!media. After the work was defaced, he claimed to have taken a call from oOh! in December, which stated a complaint regarding the ad being political advertising and that as a result it would be replaced. Ilic said to Mumbrella that the decision to remove his advertisement resulted in him losing a month on the deal.
oOh!Media declined to comment on the allegations and the history of this call, and the subsequent removal of the advertisement.
Ilic stated there was no follow-up comms from the AEC, and that the communication was only over the phone.
The thread can be found below.
This is interesting oOh told me that this spot couldn’t have political advertising. https://t.co/nZ72nVicwN
— Dan Ilic 🚠 (@danilic) March 4, 2022
oOh!media is entitled to be selective regarding its advertisement placement, and content-based advertising, based on location.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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