Bankwest adds to ‘Bank Less’ platform with ‘Less Lazy Home Loans’

Bankwest has launched the latest iteration of its ‘Bank Less’ platform with a new home loan campaign, ‘Less Lazy Home Loans’ via Union, WPP AUNZ’s bespoke agency for the bank.

The integrated campaign demonstrates how Bankwest’s multiple offset accounts can help customers reduce the interest they pay on their home loan, following on from its ‘less holding back’ everyday banking campaign earlier this year.

The TVC created for the campaign features Bankwest character, Barney, who uses precise, fruit ninja style moves to create a fruit smoothie. His smoothie making skills show how easily money can be sliced into multiple offset accounts, ensuring his money is working hard for him.

Bankwest chief customer officer, Paul Vivian, said: “People don’t want to always be thinking about their banking, but they do want to know they’re getting the most from their bank.

“By providing the tools to seamlessly get their offset accounts set up, our customers can get on with life knowing that their home loan is an active one. If they want to, customers can virtually set up their offset accounts and forget, feeling confident their money is in the right place, working hard for them to reduce home loan interest.”

The campaign has launched across Sydney, Perth and regional Western Australia across TV, BVOD, radio, social media and digital.


Bankwest Chief Customer Officer – Paul Vivian
Executive Manager, Go to Market – Monique Nicolls
Senior Marketing Manager – Emily Bechtold
Marketing Outcome Manager – Daniel Hockaday
Senior Manager, Marketing Strategy & Development – Mariko Aoki
Media Marketing Manager – Caroline Mitchell
Brand Manager – Lara De Carli

Client partner – Daniel Bevins
Group account director – Manuella Perche
Account manager – Grace Marshall
Account Executive – Aaron Maher
Media Lead – Dina Patric
Communications manager – Kendall Nicholls
Digital manager – Tia Martinez
Digital associate – Dylan Mazza
Chief experience officer – Sive Buckley
Social creative lead – Lauren Mathieson
Social & motion designer – Timothy Ho
Senior Designer – Jenie Johnston
Animation Studio – BUCK


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