Bankwest adds to ‘Bank Less’ platform with ‘Less Lazy Home Loans’
Bankwest has launched the latest iteration of its ‘Bank Less’ platform with a new home loan campaign, ‘Less Lazy Home Loans’ via Union, WPP AUNZ’s bespoke agency for the bank.
The integrated campaign demonstrates how Bankwest’s multiple offset accounts can help customers reduce the interest they pay on their home loan, following on from its ‘less holding back’ everyday banking campaign earlier this year.
The TVC created for the campaign features Bankwest character, Barney, who uses precise, fruit ninja style moves to create a fruit smoothie. His smoothie making skills show how easily money can be sliced into multiple offset accounts, ensuring his money is working hard for him.
