Another sub-million Thursday in the ratings

Tim Burrowes

March 18, 2011 9:34

Not a single TV show drew 1m viewers after 7pm on Thursday – for the second week running.

For Seven and Nine the evening was a story of a gradual drop in viewers

Seven News at 6pm pulled in 1.142m viewers while Today Tonight at 6.30pm fell to 1.056m, according to overnight metro numbers from OzTam. This fell to 886,000 for Home And Away, 787,000 for Grey’s Anatomy and 569,000 for Desperate Housewives.

For Nine, a 978,000 audience for Nine News became 899,000 for A Current Affair and 821,000 for RBT. The audience then dropped again for Getaway which pulled in 736,000, before perking up slightly with 855,000 for CSI.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Elbogrease 18 Mar 11

Stopped watching Houswives when they changed it from 8.30 Mondays. 7pm project is BTN for slightly older minds. Only comedy on last night was Biggest Loser and that sucks worse than 2.5 men.

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The Stig 18 Mar 11

HELLO !! Did you see the cr*p dished up on TV last night?

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David Bunt 18 Mar 11

The viewers have spoken! Week after week!
FIX THURSDAY NIGHTS!

As usual, no one in TV land is listening!

Perhaps the advertisers will.

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Archie 18 Mar 11

Actually if you take into account time-shifting then last week’s Biggest Loser just made it to 1million – with a 5% increase from last Thursday’s overnight figures. Timeshifting accounts for significant differences – last week’s Desperate Housewives had a 21% increase on overnight audience once timeshifted viewing is counted… Private Practice had a 34% increase!

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