Anthony Campagna and Jari Kennedy join 72 and Sunny as creative leads
72 and Sunny has appointed two new creative leads for Sydney, Anthony Campagna and Jari Kennedy.
The creative team joins with extensive experience at some of Australia’s top creative agencies, the team having worked at DDB, Host/Havas, Present Company and The Monkeys, with clients including Beats By Dre, Oat Milk, NBA, Snapchat and The Heart Foundation.
Anthony Campagna and Jari Kennedy
Campagna and Kennedy join the four-year-old business, and will be looking to build on the agency success in its short history, partnering themselves with the likes of Google, Lion and MilkLab.
Luke Martin, head of product, 72 and Sunny, Sydney said: “Anthony and Jari are two of those increasingly rare humans to find in our industry; genuinely nice people who embody our core values of optimism, with a spirit of true collaboration at the heart of how they approach their craft and working with our client partners. I’m excited to see the magic they will bring to our creative output.”
“There’s a lot of talk about partnerships and collaboration, but we’ve seen first hand that 72 and Sunny walk the walk. We can’t wait to get stuck in, and also dust off our boogie boards,” said Campagna and Kennedy.
In recent months, 72 and Sunny launched the new ‘Proudly Ordinary’ campaign for Tooheys Extra Dry, the ‘Big Love’ brand platform for Amaysim, and new work for Sendle in Australia and the US. 72 and Sunny Sydney was also recently appointed by Freedom Foods to help grow their MilkLab brand in Australia and beyond.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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