Anthony Seymour-Walsh named Cashrewards CEO
Flybuys chief commercial officer Anthony Seymour-Walsh has been named the new CEO of Cashrewards.
The announcement:
Australia’s leading cashback platform, Cashrewards, today unveiled former Flybuys and Coles senior executive, Anthony Seymour-Walsh as its new chief executive officer.
Mr Seymour-Walsh was most recently chief commercial officer at Flybuys, where he was a member of the executive leadership team and responsible for the loyalty offer encompassing partner relationships, rewards, data and analytics and digital marketing.
Cashrewards Chairman, Ron Spector, said the appointment comes at an exciting time of growth and opportunity for Cashrewards.
“We are pleased to have found a CEO with proven experience across loyalty programs, retail partnerships and digital marketing. These are core elements of our proposition and will allow Anthony to hit the ground running and continue to drive growth of our business and showcase the still untapped value cashback presents for all Australians, especially in the current economic climate,” Mr Spector said.
Since being founded in 2014, Australian owned and operated Cashrewards has given over $165 million back to its 1.7 million customers. It has also donated over $1 million to the Starlight Foundation through its long-standing pledge to donate 1% of every cash reward redeemed.
Mr Seymour-Walsh, who officially starts in the role on 1 February, said he was looking forward to joining such a purpose-driven business that has a clear vision to support its growing network of partners and better recognise and reward Australian shoppers.
“I am thrilled about the opportunity ahead for both Cashrewards and the cashback sector more broadly,” Mr Seymour-Walsh said. “In the current environment, where cost of living pressures are front of mind, helping all Australians with some extra cash in their wallet is more beneficial than ever.”
“Australians remain somewhat sceptical of the cashback sector, with only around one in ten using a cashback platform, which is significantly lower than other developed markets overseas. There’s clearly a big opportunity to transform this relationship and deliver even more value to Australian shoppers.”
“As the market leader, Cashrewards has the size and scale to be central to this growth as we continue to deepen partnerships with merchants and evolve our consumer proposition through greater personalisation and ever-improving member experiences,” Mr Seymour-Walsh said.
Source: Cashrewards
