Anti-animal testing ad banned for ‘unjustified graphic violence’

An ad featuring a battered woman with mascara being applied to her face by a dog’s paw has been banned by the advertising watchdog for using unjustified graphic violence.

The billboard for Against Animal Cruelty Tasmania was taken down after a single complaint was made by a parent of two children.

The complaint read: “My five and four-year old boys become distressed and are afraid to look at the billboard. They, along with me, find the billboard disturbing and scary. It makes them cry and cover their eyes as they are worried about the women and what’s happened to her.”

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