TripAdvisor launches creative contest
TripAdvisor is holding a competition for agencies and advertisers, as a means to raise creative standards of display advertising on the site.
The best ad, which can be made for any brand, gets a prize of $144,000 worth of advertising on TripAdvisor.
The Australian part of the global 2012 TripAdvisor Creative Ad Challenge will be judged by a panel from TripAdvisor and a representative from IAB Australia.
Entrants can create campaigns for other territories as well as Australia.
Martin Verdon-Roe, VP of display sales for TripAdvisor Europe, Middle East, Africa and Asia, said: “We hope to see some really exciting new entries in 2012 that can take advantage of our new and larger advertising formats. This is a truly unique opportunity for a brand to have a substantial campaign which can reach and impact a huge audience of potential travellers that are looking for inspiration while planning their next holiday or trip.”
Competition entrants can apply by emailing Creative-Challenge@
