TripAdvisor launches creative contest
TripAdvisor is holding a competition for agencies and advertisers, as a means to raise creative standards of display advertising on the site.
The best ad, which can be made for any brand, gets a prize of $144,000 worth of advertising on TripAdvisor.
The Australian part of the global 2012 TripAdvisor Creative Ad Challenge will be judged by a panel from TripAdvisor and a representative from IAB Australia.
Entrants can create campaigns for other territories as well as Australia.
