Anti-domestic violence foundation points out toxic signs of love in new campaign via SLATE
Anti-domestic and family violence organisation the Allison Baden-Clay Foundation has launched a new iteration of its ‘Toxic Love Signs’ campaign via Brisbane-based creative production agency, SLATE Media.
Launched on Friday, which also marks the Foundation’s annual ‘Strive To Be Kind’ Day, the latest installment features a series of videos addressing the pressing issues of social media in young relationships. It also features an innovative ‘Power and Control Wheel’, a resource focused on technology abuse.
Via four main spots that depict behaviours including isolation, gaslighting, technology abuse or ‘sexting’ and diminishing self-esteem, the message is clear: Look out for toxic signs of love.
