The Inspired Unemployed make Paris Olympics their stage for Swisse, via Created by AMPR

July 26, 2024 9:59

Vitamin brand Swisse Wellness Australia is bringing the energy of the Olympics to Australian audiences via a new collaborative campaign with comedic duo, The Inspired Unemployed’s Jack Steele and Matt Ford.

Developed with PR agency AMPR’s content and creative division, Created by AMPR, the ‘HERE FOR IT’ campaign leverages Swisse’s official partnership with the Australian Olympic Committee (AOC).

It uses “a strategic digital media mix” and “an earned-first approach”, effectively playing across Instagram and TikTok, crosses on Network Ten’s nightly news program, The Project, and a YouTube series (containing nine parts).

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.