Snail mail banking features in new ANZ ad

Alex Hayes

February 19, 2014 11:39

ANZ has launched a new ad campaign that encourages its customers to opt for online statements as an easier way to do banking.

The ad, developed by marketing agency Cubed, lists a number of common problems associated with paper statements, such as weather and animal damage, before providing a step-by-step guide to electing online statements on the bank’s website.

https://www.youtube.com/watch?v=2EgiUltwS4U

Senior manager of communications strategy for ANZ, Kirsty Tucker, told Mumbrella the option made it easier for customers to switch paper statements off.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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