ANZ announces winner of only GAYTM in the village campaign

ANZ Bank’s award-winning GAYTM campaign has announced the regional Australian town to host a GAYTM as Daylesford in Victoria. ANZ GAYTM

ANZ said Daylesford’s long term links with ChillOut festival – the biggest and longest running Queer Pride event in regional Australia made it a favourite among voters.

Strong contenders for the GAYTM were Broken Hill in New South Wales, where much of the LGBTI film Priscilla Queen of the Desert was filmed, Brisbane in Queensland and Devonport in Tasmania.

The successful marketing stunt came back again this year as the bank renews its partnership with Sydney’s Gay and Lesbian Mardi Gras festival.

The campaign created by Whybin\TBWA Melbourne sees ATMs around Sydney decorated using colours, patterns and jewels inspired by LGBTI culture.

ANZ said the campaign had been a success with more than 20,000 votes cast, almost 6 million social media impressions and 78,000 views of the campaign launch video.


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