ANZ first to offer Apple Pay to Australians as bank marketing war moves to payment

ANZ the first Bank to offer customers Apple Pay in Australia

ANZ will be the first bank to bring Apple Pay to Australia with the announcement its customers will be able to use the contactless payment systems that uses Apple’s latest generation of phones.

The move increases the stakes in the industry’s marketing wars and the battle for selling faster and easier ways for consumers to make payments.

Samsung is expected to launch its device-based payment system later this year with its Galaxy phone line already being sold with the app installed.

ANZ chief executive offer Shayne Elliot said that the decision to launch Apple Pay in Australia was an important moment for the bank.

“I’m proud we’re the first major Australian bank to offer Apple Pay and we are confident the convenience, security and privacy will be well received by our customers,” Elliott said.

“With the high adoption rates of contactless payments in Australia, our customers will be world leaders in their ability to use their mobiles to make the vast bulk of essential payments.

“The introduction of Apple Pay is a significant milestone in our strategy to use digital technology to provide our customers with a superior experience, and will be a watershed moment in the adoption of mobile payments in Australia.”

ANZ has gone to lengths to promote the security of the system. According to the bank, more than 60% of all card transactions in Australia are now contactless.

Shoppers will be able to simply swipe their phone across a terminal or use their fingerprint to authorise an online purchase through their phone.

American Express was the first financial services provider to support Apple Pay when the service was launched in Australia last November.

During Apple’s second quarter earnings statement this week, Apple CEO Tim Cook, said that Apple Pay was growing “at a tremendous rate”, with five times more transaction value than last year and with one million new users signing on each week.

Simon Canning


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