ANZ first to offer Apple Pay to Australians as bank marketing war moves to payment

ANZ will be the first bank to bring Apple Pay to Australia with the announcement its customers will be able to use the contactless payment systems that uses Apple’s latest generation of phones.

The move increases the stakes in the industry’s marketing wars and the battle for selling faster and easier ways for consumers to make payments.

Samsung is expected to launch its device-based payment system later this year with its Galaxy phone line already being sold with the app installed.