Broadsheet has appointed Katie Spain, Matt Shea and Max Veenhuyzen as site editors for its new Adelaide, Brisbane and Perth editions.
The online magazine flagged the expansion to the cities at the end of last year, telling Mumbrella it was aiming to take a more national approach with its coverage.
Commenting on the new hires, Nick Shelton, director and publisher at Broadsheet, said in a statement: “Broadsheet exists to celebrate everything Australian cities stand for. Having grown loyal reader bases in Melbourne and Sydney, we’re now looking to expand this to the rest of the nation.”
Shelton: “The thirst for quality editorial at a national level has been apparent for some time”
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“We’ve searched hard for the right talent to bring Broadsheet’s unique and authentic take on the best of what’s happening across the country. With Katie, Matt, and Max’s extensive experience, we are in a prime position to continue our success in these new states.”
Spain joins as editor for Broadsheet Adelaide after spending five-and-a-half years working for the Adelaide Magazine.
Shea joins as editor for Broadsheet Brisbane after time spent freelancing for the likes of Sydney Morning Herald, Lonely Planet, Monocle, The Guardian and Qantas Travel Insider.
Veenhuyzen joins as editor for Broadsheet Perth and in addition to covering the Perth market for Broadsheet, Veenhuyzen will continue to freelance and review restaurants for Australian Gourmet Traveller and Qantas Travel Insider.
Broadsheet is now live in the new markets.
“Sydney and Melbourne established Broadsheet’s strong cultural reputation, drawing one million unique readers a month. However, the thirst for quality editorial at a national level has been apparent for quite some time. Prior to the launch of the new sites, about 10% of the website’s traffic had come from states outside NSW and Victoria,” said Shelton.