ANZ campaign via TBWA NZ sees a young cricketer become a Black Cap
TBWA\NZ and ANZ have kicked off a campaign to promote ANZ’s new customer platform in New Zealand, We Do How.
The platform aims to improve ANZ customers’ financial literacy by providing resources and support.
The video tells the journey of Ravi and Claire along with their two children Sameer and Tara Sharma, as Sameer grows up to become a cricketer for the New Zealand cricket team. ANZ assists the family by supplying them with the financial support to follow the family’s ambitions. The ad culminates in the father in a New Zealand cricket jersey.
The campaign will appear on TV, digital, social, out-of-home and in-branch.
Shane Bradnick, chief creative officer at TBWA\NZ, said: “It’s a universal story we can all relate to about why we work hard in New Zealand and how we want our families to enjoy a better, happier life. It’s also a modern New Zealand story that reflects our diversity and how our love of family and a desire to help our kids succeed is a ‘why’ we can all understand.”
A recent survey by ANZ found that consumers in New Zealand feel wealth when they know they can provide what their families desire to thrive. Further, the survey found that 77% of New Zealanders think they could be doing better with their money.
Matt Pickering, general manager of marketing at ANZ, said: “Kiwis want to improve their financial wellbeing, but often just don’t know where to start and so it’s the ‘how’ part that’s important. ANZ is committed to giving Kiwis the practical tools and know-how they need to do this, which is why we’ve set up our Financial Wellbeing Programme.”
TBWA has held ANZ’s account since 2011.
ANZ has been a sponsor of the New Zealand cricket team for 20 years.
CREDITS
Client: ANZ NZ
Agency: TBWA\NZ
Production Company: Goodoil
Director: Adam Stevens
Executive Producer: Matt Long
Post Production: Blockhead
Editing: The Editors
Audio: Beatworms
Music Licensing: Franklin Road
Media Agency: PHD
PR Agency: TBWA\Eleven PR
