ANZ is to provide ferry passengers with free wifi as part of a blitz targeting commuters. The annoucement:
Back by popular demand, ANZ will again offer people free Wi-Fi to access the Internet in selected locations across Melbourne, Sydney and Brisbane over the next three months.
From today, 100 cafes across the central business districts of Melbourne, Sydney and Brisbane will provide free Wi-Fi, sponsored by ANZ, for more than three months. This will include 45 cafes in Melbourne, 45 in Sydney and 10 in Brisbane.
ANZ first ran its free Wi-Fi campaign in October 2009 with more than 3,500 people accessing the free Wi-Fi in cafes and at Melbourne’s Southern Cross train station during the month.
ANZ will also sponsor free Wi-Fi on Sydney Manly Ferries from 21 June through to 22 August. ANZ will have exclusive rights to the advertising space in all four Sydney Manly Ferries throughout the campaign period. About 16,000 people use the ferries daily
From 8 July until the end of September, ANZ will also provide free Wi-Fi for commuters at Melbourne’s Southern Cross train station. ANZ will also brand Southern Cross Station throughout the three-month free Wi-Fi period. More than 500,000 people visit the station each month.
ANZ’s Wi-Fi campaign is about making banking more convenient for customers who are time-poor and offering them an alternative so they can bank while on the move. Free Wi-Fi means people can do their internet banking and access the Internet or other online services while they are commuting to work or stopping for a coffee.
For a full list of all the free Wi-Fi cafes and locations visit ANZ’s website www.anz.com/brandnew which showcases all of ANZ’s convenient online products such as SmartyPig, ANZ MoneyManager, Online Investment Account and Mobile Phone Banking.
Source: ANZ press release