ANZ partners with JCDecaux for tram stop takeover during Australian Open
ANZ has partnered with JCDecaux to takeover all twelve large-scale tram shelters at Melbourne Park for the Australian Open.
The takeover consists of nine different themes, greeting fans with ANZ’s “signature blue neon lighting, fully wrapped shelters, seat decals, and a 70-metre tennis court floor decal – the first of its kind”.
As Sian Chadwick, ANZ’s general manager marketing, Australia, explained: “Collaborating with Tennis Australia, we’ve created an engaging precinct experience that combines the excitement of the Australian Open with the security of ANZ Falcon, always protecting against fraud.
“It’s a memorable way to leave a lasting impression on locals and visitors alike.”
Kristian Muhllechner, the Victorian sales director at JCDecaux, added: “This is a Melbourne-first for us. The precinct takeover serves up a winning combination of creativity and scale.
“It showcases the power a creative campaign can have and the role it plays in brands being seen and remembered.
“ANZ is acing the arrival experience with an immersive and memorable activation at this iconic event.”
The campaign will run until January 28.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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