‘Lamb can get ducked’: Luv-A-Duck challenges lamb as the Aussie meat of choice
Duck meat brand Luv-A-Duck has ‘thrown down the gauntlet’ to lamb as the Aussie meat of choice, with a new tactical OOH campaign via Skaro & Friend.
The tongue-in-cheek campaign plays on Meat & Livestock Australia’s 2025 lamb ad, which encourages Aussies to get out of the comments section, and into real life.
Featuring 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube, it shows that Australians seem to be perpetually stuck in the social media comments section – fighting over anything, and everything.
Luv-A-Duck is challenging that, using words that might not be welcome in some comments sections to remind Aussies that duck is a great meat of choice too.
“We might not exactly be paying lamb a compliment, but we are suggesting people consider duck as a complement to their usual January 26 fare,” said Tim Stanford, head of marketing at Luv-A-Duck.
“Alongside your little lamb cutlet, why not consider some beautiful peking duck breast or confit duck legs – in the interests of meat multiculturalism and diversity, of course. Not to mention a bit of fun.”
Creative shop Skaro & Friend have jokingly insisted the words on the posters are “strictly a predictive text error”.
The campaign can be seen on billboards across Australia.
Credits:
Client: Luv-a-Duck
Head of marketing: Tim Stanford
Creative: Skaro & Friend
Media: Garth Moring
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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