‘Lamb can get ducked’: Luv-A-Duck challenges lamb as the Aussie meat of choice

January 20, 2025 9:56

Duck meat brand Luv-A-Duck has ‘thrown down the gauntlet’ to lamb as the Aussie meat of choice, with a new tactical OOH campaign via Skaro & Friend.

The tongue-in-cheek campaign plays on Meat & Livestock Australia’s 2025 lamb ad, which encourages Aussies to get out of the comments section, and into real life.

Featuring 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube, it shows that Australians seem to be perpetually stuck in the social media comments section – fighting over anything, and everything.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.