ANZ prepares for Mardi Gras with Oxford Street ‘Signs of Love’ campaign across Australia

ANZ bank has extended its long-running link with Sydney’s Mardi Gras festival by transforming signage for Oxford Streets across Australia.

In the campaign masterminded by creative agency TBWA\Melbourne and production house Revolver/Will O’Rourke, eight of the 123 Oxford Streets across the country have has Mardi Gras sculptures installed. There is at lease one installation in every state.

ANZ is principal partner for Mardi Gras, which celebrates LGBTIQ+ inclusion and centres on Sydney’s Oxford Street.

The message behind the geographically diverse campaign is aimed at highlighting that many individuals who identify as LGBTIQ+ say there are parts of Australia where they feel unsafe.

The centrepiece of the campaign is a six metre tall structure at Bondi Beach with signs pointing to the 123 Oxford Streets.

“We’re letting everyone know that no matter how far from Oxford St Sydney you are, we’re supporting you as we strive for inclusive communities and an #equalfuture for all”, said ANZ marketing head Carolyn Bendall in a press release.

The installation locations:

  • Sydney – ‘Signs of Love’, Bondi Park.
    Mittagong, NSW – ‘Eternal Flame’, Oxford St & Bourne Cl.
    Deep Lead, Vic – ‘Coming Out’, Oxford St & Battery Rd.
    Rockhampton, Qld – ‘Pink FlaminGo-Go’, Oxford St & Talford Street.
    East Launceston, Tas – ‘Love is Love’ Oxford St & Abbott St.
    Bunbury, WA – ‘I’m Spinning Around’ Oxford St & Austral Pde.
    Port Pirie, SA – ‘Turn the Party’, Port Pirie Regional Tourism and Arts Centre.
    Berry Springs, NT – ‘We’re Not in Sydney Toto’ Oxford Rd & Cox Peninsula Rd.

The Mardi Gras Sydney parade takes place on Saturday March 2.


  • ANZ Australia
  • TBWA\Melbourne
  • Revolver/Will O’Rourke
  • Thrive PR
  • Google Australia
  • PHD Media

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