ANZ teams up with Ooh Media to promote new businesses through live feeds
ANZ is promoting new start up businesses across Australia via a campaign using live feeds on Ooh Media digital billboards.
The campaign will run nationally across Ooh Media’s large format digital billboards.
Created by TBWA, the campaign uses different algorithms in real time to display the suburb of a new business’ location and how long it has been there.
As part of the ‘Business Ready’ campaign, each time a new business opens, the creative updates with the new business details.
Noel Cook, group director – road, Ooh Media, said he was excited to see the brand use the feeds to both promote new business as well as personalise and localise it for consumers.
“ANZ is using the dynamic capability of digital out of home to engage more strongly with people in the community, using an optimum mix of content and coverage. This is the first time they’ve used the power of digital like this,” Cook said.
Simon Lawson, PHD’s group business director for ANZ said using Ooh Media’s digital billboards and feeds would help grab consumer attention.
“This campaign will also inspire people to open their own business, and to think of ANZ,” Lawson added.
“It’s important to PHD that we run campaigns that fully utilise digital out of home.”
The new campaign will run across Ooh Media large format digital billboards across Sydney, Melbourne, Adelaide and Perth.
Credits:
- Creative agency: Whybin TBWA
- Media agency: PHD Australia
- Media: oOh!media
