‘APAC brands lead in global generative AI rollout’: New data reveals how ANZ compares to the world
Asia Pacific and Japan (APJ) brands are at the forefront globally in deploying generative AI, new data released by Adobe suggests.
The Digital Trends 2024 Asia Pacific and Japan (APJ) report has revealed that almost two-thirds (65%) of APJ brands have implemented AI solutions and pilots, making them further along than their North American (61%) and European (55%) counterparts.
The annual landmark study delves into the factors that reshape the digital customer experience landscape and includes surveys of senior executives and practitioners in APJ, Australia and New Zealand (ANZ), India, Japan, and Asia (South Korea, Hong Kong, Taiwan, and Southeast Asia).
