APAC CEO of social media start-up WeAre8 departs, successor named
Lizzie Young, the global growth officer and APAC CEO of social media app WeAre8 has departed.
She leaves after just under two years at the B Corp start-up.
Danika Johnston, who has been with the company since its Australian arrival in 2022 as chief commercial officer, will assume the head role as managing director, Australia.
Danika Johnston
“I am excited to be taking on an expanded role as MD of WeAre8 Australia. We have an incredible team here – they are passionate and smart and I look forward to running with them as we scale this business quickly. It’s an exciting time,” Johnston said.
“We are most certainly at that point where we are pivoting from start-up to scale up. I look forward to building on the success we have already had working with some of the biggest brands in this market, the advertising commercial support to our business from day one, has always impressed and excited me.
“I’m looking forward to continued success with our advertisers and agency partners and also our content and media partners to drive exceptional results and engagement for their communities,” she continued.
“We have built an incredible and safe platform, world-first digital technology and audience engagement metrics that are hard to ignore. In true start-up form, we are sprinting not running, but it’s such an exciting time.”
WeAre8 describes itself as a “healthier social media alternative”, by providing a safer social experience that does not tolerate hate, and shares 60% of its ad revenue back with people, charity and climate change solutions.
The start-up announced a three year partnership with BBC Studios late last year, consisting of a distribution deal for its BBC Earth content. It also launched a number of new offerings and initiatives last year, including Collaborate – an offering for brands looking to make an impact beyond just business results, with marketing solutions aimed at delivering a positive impact on people and the planet.
It’s last reported creative campaign in Australia was launched in January 2023, and called on Aussies to give the app a go.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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