‘Their bullshit meter is high’: Fender CMO explains brand’s global success with fans
Fender is one of the most recognised brands in music globally and there’s a simple reason for that – they take their customers seriously.
The company has manufactured and marketed musical instruments – including the Stratocaster guitar which is celebrating its 70th anniversary this year – to music fans and enthusiasts since it was founded in the US in 1946 and its success cannot be understated.
Appearing on the latest episode of Mumbrella’s one-on-one podcast series, Fender chief marketing officer, Evan Jones, discussed how the brand has managed to stand out in such a competitive market, which also includes guitar rivals, Gibson, to be one of the most renowned music names in the world.
Jones said the customers are as important to Fender as the artists who take part in their campaigns, which includes iconic names like Rage Against the Machine’s Tom Morello and Red Hot Chili Peppers bassist Flea, and even Australia’s own Tash Sultana.
