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APG reveals Planning Idol shortlist

The Account Planning Group has revealed a shortlist of 11 aspiring planners for its 2009 APG Planning Idol competition.  

Each entrant was challenged to devise a strategy in response to a brief from Oasis on youth homelessness.

According to the APG, the competition attracted a record number of entries from Sydney, Melbourne, Perth and Brisbane.

The shortlisted entrants will present their case to a final panel of judges, including Paul Moulds, managing director of Oasis, on December 2. The winner will be announced at the award celebration that evening.

The winner will then get the chance to work with Oasis to implement their strategy. They will also win the title of APG Planning Idol and receive a ticket to the AAAA Planning Conference in the US.

2009 APG Planning Idol Shortlist

  • Anna Barnwell – BMF
  • Meredith Simpson – The Brand Agency Perth
  • Chris Baker – 303 Perth
  • Sabrina Chellew – Saatchi & Saatchi
  • Ryan Richards – George Patterson Y&R
  • Andy Tyler – Host
  • Sarah McDonald – BWM
  • Candice Pendergast – Not At All Strange
  • David di Veroli – Lavender*
  • Olivia Standish – H&T
  • Carla Hizon – Clemenger Proximity
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