APG to hold Melbourne event on behavioural change

The Account Planning Group is to hold an event in Melbourne on behavioural change featuring author Mark Earls.

The announcement:

The Account Planning Group (APG) is set to explore how social context shapes mass behaviour for its upcoming Melbourne event.

The APG & agency Sputnik will host renowned author and consultant Mark Earls, who will speak to his premise that “the Nudgers (Behavioural Economists), the Neurononsensers (Brain Obsessives) and the Evolutionary Psychologists are all looking in the wrong place to understand and unlock behaviour change.”