F.Y.I.

The Works win Thomas Dux

Ad agency The Works has been appointed to handle the social media and digital campaigns for luxury grocer, Thomas Dux.    

The announcement:

Specialty grocer Thomas Dux has appointed independent agency The Works to manage its digital and social media campaigns.

This latest win, following a competitive pitch, comes in the wake of Woolworths’ decision to hand its Everyday Rewards loyalty business to the Sydney-based agency earlier this year also after a pitch.

Thomas Dux, which is backed by Woolworths, has 11 stores across Sydney and Melbourne and prides itself on offering its customers specialty goods and ingredients from across the globe and around the corner. A wide selection of fresh produce and meat is available as well as freshly baked breads cheeses, oils and vinegars.

Janine Keeffe, head of Thomas Dux said: “As Thomas Dux continues to tell the story of our love of food we need specialist expertise in engaging our existing and new customers in the social media and digital arenas. We selected The Works based on their track record of effective management of social media and digital campaigns.”

Douglas Nicol, creative partner at The Works said: “Thomas Dux are passionate about delivering the highest quality food and service to their customers and combined with our passion for all things digital and social we believe we can deliver exceptional results and continue the growth momentum of their business.”

The Works will start work on the account immediately.

The win comes as The Works were named as finalists in B&T’s NSW and Interactive Agency of the Year categories earlier this week. It was also a finalist at this year’s Mumbrella Awards.

Source: The Works press release

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