APL expands relationship with McDonald’s in new partnership deal

Australian Professional Leagues (APL), the peak body that runs Australia’s top-tier football competitions, has announced a new ‘landmark’ partnership with McDonald’s Australia.

As part of the new deal, McDonald’s will now become the Official Quick Service Restaurant Partner and McCafé the Coffee Partner to the A-League, Westfield W-League and the E-League.

McDonald’s already has relationships with multiple A-League clubs, and the new deal is set to extend that to Brisbane Roar FC, Macarthur FC and Western United.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.