APN New Zealand Media partner with Publisher’s Internationale’ Melbourne
APN New Zealand Media have partner with Publisher’s Internationale’ Melbourne which will see the company represent their print and digital assets for all Victorian based clients.
The announcement:
APN New Zealand Media today announce a partnership with Publisher’s Internationale’ Melbourne which will see Pi Melbourne represent their print and digital assets for all Victorian based clients. APN is New Zealand’s largest publisher, with the leading news brand The New Zealand Herald and a portfolio of regional press, magazines and digital properties.
Pi Melbourne was recently boosted by the appointment of long time Melbourne media executive, George Pesutto as General Manager Victoria reporting through to Sydney based CEO, Charlton D’Silva.
The move brings together APN NZ Group Sales Director David Hoath and George Pesutto once again after working together at Fairfax from 2007 to 2010.
David confirmed,” We’re delighted to have begun this partnership with George and his team at Pi Melbourne. They have already begun a great working relationship with our Sydney based Australian Sales Manager, Shane Rudzis, and we are confident that this will maximise our profile and the Victorian market’s understanding and confidence in NZ media.”
APN NZ has a stable of brands which are household names even in Australia, including a New Zealand edition of New Idea. George comments, “APN have always impressed the market with their professionalism and brand strength. We know from our international experience that Australians underestimate the power of print today despite the success of digital extensions under the same mastheads. Our strength is that we have strong digital, print, mobile, outdoor, TV and radio credentials which means agencies and clients can lean on us for their international campaigns and they do. APN NZ’s portfolio fits right into our expertise. We have a vision for the Melbourne operation of Pi and APN is a core part of that growth plan.”
This appointment is for the Victorian market only and George has already begun to add resources to the Melbourne operation. Publisher’s Internationale’ are Australia’s largest independent media representation company with a reputation as the international media experts.
“The market cries for reliable and efficient assistance from media. If you can’t articulate your media’s role in the context of the broad media landscape you can’t help your clients and you certainly can’t affect change. We have genuine expertise in all media platforms in Australia and especially overseas and we believe this will add value to APNs proposition for our clients interested in the New Zealand market.”
Publishers Internationale’ Melbourne’s appointment is effect immediately.
Source: APN media release
