APN Outdoor celebrates the ‘powder capital’ on Melbourne streets

APN Outdoor has partnered with Mt Hotham Ski Company to celebrate the ski town on the streets of Melbourne.

The campaign sees live snow cam reports from Mt Hotham running across digital billboards and the XtrackTV network in Melbourne.

The webcams are based in Mt Hotham

In Mt Hotham, a microsite has been established to house the live snow cams and deliver weather reports.

APN Outdoor’s general manager of marketing, Charlotte Valente, said the campaign marries creativity and technology and hopes to inspire prospective customers.

“The collaboration between Mt Hotham Ski Company and APN Outdoor is a great example of how technology and creativity can come together to create a powerful and engaging advertising campaign,” Valente said.

“The custom-built microsite enables Mt Hotham Ski Company to have complete creative control, switching between a live camera feed and more traditional creative material to capture the attention of Melburnians.”

Mt Hotham Ski Company senior marketing manager,, Glenn Watson, added: “Being the only resort in the Southern Hemisphere above its slopes, we are excited to bring our signature Alpine vistas to the city.

“By using best-in-class Panomax HD web cam and APN Outdoor technology, we have been able to transport people to the beauty of the Victorian Alps.”


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