APN Outdoor extends Melbourne transit coverage

APN Outdoor is extending its advertising network in Melbourne to include 202 new buses on nine new routes.

The announcement:

Leading Outdoor company, APN Outdoor, will extend their Transit network in Melbourne’s highly-populated Manningham/Doncaster-City region with the introduction of the SmartBus fleet to their already extensive Transit network.

This is the first time Victoria’s SmartBus fleet will be available to a media operator and the fleet will provide advertisers with nine new routes and 202 buses to advertise on.

APN Outdoor secured the SmartBus media management following their successful tender win with the Transdev contract.

Andrew Hines, APN Outdoor Chief Operating Officer, said; “Despite our stake hold of over 95% of Australia’s Transit media, we are always looking to keep extending our network for advertisers. This latest acquisition of 202 buses, covering Melbourne’s Manningham/Doncaster-city area, will provide our advertisers with an even stronger presence in to this affluent area of inner city and greater Melbourne.”

The SmartBus fleet joins APN Outdoor from November 2013.

Source: APN Outdoor media release