APN takes to the tracks to promote its wares

Oapn crosstrack adut of home company APN Outdoor has taken the relatively unusual step of using two of its large trackside panels to promote the medium.

APN has given over two of its crosstrack panels at Wynyard railway Station in Sydney to promote findings from its research into commuter habits.

The messages include the argument that trackside ads work for long copy because engagement rises by more than 40% when commuters have to wait more than three minutes on a platform.

According to the research,commuters spend an average of 12 minutes on railway platforms.


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