APN takes to the tracks to promote its wares
O
ut of home company APN Outdoor has taken the relatively unusual step of using two of its large trackside panels to promote the medium.
APN has given over two of its crosstrack panels at Wynyard railway Station in Sydney to promote findings from its research into commuter habits.
The messages include the argument that trackside ads work for long copy because engagement rises by more than 40% when commuters have to wait more than three minutes on a platform.
According to the research,commuters spend an average of 12 minutes on railway platforms.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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A study of 20 people – how riveting, lucky I am sitting down !
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To be fair PJ, the eye-tracking was n=20 (to establish eye gaze and fixations), the neuro-technology was n=129 (to establish brain wave patterns indicating engagement), while the online was n=600 (to establish attitudes and behaviours).
And no, I don’t work for APN. But, I have happened to work with eye-tracking and given the limbic nature of a human’s vision, what appear to be low sample sizes are more than adequate (assuming a good age spread – gender is virtually irrelevant in such studies).
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PJ – How’s business @ Titan Media Group?? (another outdoor media company living in the shadows of APN and Eye)
Your attack of this study is about as lame as your fledgling business.
PS. I don’t work for any of the companies involved
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With shittyrail you could have war and peace on the wall and people would be able to read it waiting for constantly delayed or cancelled trains. There was an announcement at Town Hall the other day that said “Due to signal problems, busses will be replacing trains between Tasmania and Adelaide” thank fuck for that, I though’t I have to swim.
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I’d just like to clear this up. “PJ” – whoever this character is does not work for Titan Media Group.
Clearly someone with far too much time on their hands, trying to implicate Titan in a bit of media sledging. Good on you “PJ”
Carol F – thanks for your concern, business at Titan is great. Perhaps you’d like to follow our progress via Twitter.
twitter.com/titanmediagroup
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A note to Mumbrella readers – where somebody appears to be impersonating a company they’re not from, my policy would be to check the IP address the comment came from and delete the comment if so.
I have not removed the comment.
Cheers,
Tim – Mumbrella