APN digital screens to showcase Winter Olympic highlights across Australia
APN Outdoor has partnered with the Australian Olympic Committee (AOC) to display highlights, medal ceremonies and team profiles during the Winter Olympics being held over the next two weeks.
The campaign will be displayed on APN’s digital screens across major cities in Australia showcasing pre-game coverage, team announcements and daily countdowns.
James Warburton, CEO of APN Outdoor, said in a statement: “The power of Outdoor, combined with the flexible nature of our Elite Screens, creates the perfect stage to amplify the games and get Australians engaged with these incredible winter sports.”
Strath Gordon, head of public affairs and communications at the Australian Olympic Committee, said the partnership has enabled the AOC to reach new audiences in a different way.
“We are thrilled to work with APN Outdoor again to engage and excite Australians.
“The 2018 Australian Winter Olympic Team is world-class and we hope the entire nation tunes in to support this amazing team of athletes.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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