F.Y.I.

Apparent names joint creative directors

Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield to joint creative directors.

The announcement:

Apparent names joint creative directors following business growth

Customer engagement agency Apparent has promoted Michelle Turchini and Simon Bloomfield into the newly created roles of joint creative directors following significant business growth.

Over the past 12 months the independent Sydney agency has increased its staff to more than 60 people and moved into larger offices off the back of new and organic business growth in both Australia and international markets. The appointment of Turchini and Bloomfield as joint creative leaders reflects the growing remit of work for Apparent’s clients which include Google Chrome Enterprise and VMware Cloud both internationally and locally, Campari Group, Visa, Nikon, ResMed and Transport for NSW.

Phil Smith, CEO of Apparent said: “As the agency continues to grow, having experienced senior leaders in creative roles will help us manage the expanding relationships with our clients. In Michelle and Simon we have two people with proven track records in their respective specialties of design and copy that will deliver on the specific needs of clients’ customer engagement work.”

Turchini joined Apparent in June last year as creative group head of design and UX. With a wealth of Australian and international experience, she spent five years in Hong Kong firstly as digital creative director at Havas and then as group creative director at J. Walter Thompson. She also worked at San Francisco start-up Weddington Way as creative and UX director and has worked in Sydney as head of design at MRM Worldwide.

She said: “The work we’ve been doing for our clients spans a range of diverse outcomes, with the connecting thread being a dedicated focus on engaging our audience. With an approach like this there are no creative limits, which is a hugely exciting prospect.”

Former MercerBell creative director Simon Bloomfield joined the agency as head of copy & content in August 2017. His career spans more than 20 years holding senior roles at a number of leading agencies including OgilvyOne, Clemenger Proximity and Euro RSCG Partnership.

Bloomfield added: “Apparent has been quietly building up some incredibly strong strategic partnerships with some amazing global and local brands. I’m very excited about the prospect of working with the team to turn our world-class thinking into creative campaigns that will have a global reach.”

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