Apparent wins four new clients
Indie agency Apparent is expanding beyond its “core strength” of customer experience with four new client wins.
The full service agency has grown its roster across creative, social, UX, and design, being appointed by Tip Top Australia, the Vanuatu Tourism Office, the World Surf League, and Rhythm Japan.
The wins mark Apparent’s first new business of the year, off the back of a relatively quiet 2024. While it welcomed a new chief media officer in Simon Pugh and a new chief creative and experience officer in Hamish Stewart, 2024 was — as for many agencies — a “heads down” kind of year.
Late last year, however, it welcomed Volkswagen Group Australia as a new client, as it was appointed across Audi, Volkswagen, Cupra, and Skoda to manage the CX and digital accounts – what it says is its “core strength”.
In a media release on Monday, the agency said the wins reflect its ongoing strategy to diversify its offering. By working with a wide range of clients, it said it can tap into a range of solutions and services to amplify impact.
Apparent has been tasked with shaping Tip Top Australia’s always-on social strategy and creative content, with a focus on “elevating” it with fit-for-format content.
The agency will also help the Vanuatu Tourism Office promote the destination to Australian travellers through creative work, with two campaigns expected to launch over the next five months, as well as the ‘Wake Up Call’ campaign which will launch mid-year.
Sarah Anderson, Australian manager director at the Vanuatu Tourism Office, said she was looking for an agency with creative ideas that will “allow us to punch above our weight”, and Apparent was a “clear winner… that really stood out”.
The Apparent team
Finally, the World Surf League has tapped Apparent to re-design its brand communications, while Rhythm Japan — a mountain experience brand — will collaborate with the agency on UX and website design to elevate its digital experience.
Apparent’s manager director, Suzy Smiley, said in the release: “We’re incredibly proud to welcome our new partners who not only represent iconic brands but are also choosing us for a wide array of services – ranging from branding and design to full-service creative and media campaigns, as well as more advanced digital, customer experience (CX).”
The Sydney-based global agency currently has a headcount of over 175, with other clients including Google, Sydney Symphony Orchestra, and IBM.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Apparent
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Sarah Anderson
Suzy Smiley
Tip Top
Tip Top Australia
Vanuatu Tourism Office
World Surf League
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