Apple delivers powerful campaign for Apple Watch, via TBWA Media Arts Lab
Apple has a new campaign via TBWA Media Arts Lab, designed to demonstrate the “life-saving capabilities” of its Apple Watch product.
The announcement:
Apple’s latest campaign, which just went live, showcas[es] a real-life rescue story that demonstrates the potentially life-saving capabilities of Apple Watch.
“Rick’s Rescue” documents the harrowing experience of Byron Bay resident Rick Shearman, an experienced swimmer who found himself pulled 1.6 kilometers out to sea by a dangerous rip current. Unable to battle the exceptionally large waves to return to shore, Rick activated the Emergency SOS feature on his Apple Watch to call Triple Zero, which ultimately led to his helicopter rescue.
The campaign is set to launch across broadcast, digital platforms, and social media.
“Rick’s Rescue” is set to appear across broadcast, digital platforms and social media.
Credits:
Agency: TBWA\Media Arts Lab, Sydney
Production Company: Scoundrel
Post-Production: Arc Edit & FIN Design + Effects
Sound: Massive Music Sydney
Music: Elliot Wheeler @ Turning Studios
Source: TBWA Media Arts Lab
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.
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