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Apple takes InMobi’s Marc Fine to lead new iAd division in Australia

Fine

Fine

Apple has taken experienced mobile sales man Marc Fine to lead its new iAds division as it looks to boost advertising spend on its apps and recently-launched iTunes Radio offering.

Fine was head of marketing and key accounts for independent mobile ad sales network InMobi for three years, and prior to that had stints at Optus as portal manager and advertising platforms and innovation manager and marketing manager for Vodafone Live.

Apple rolled out the iTunes radio and iAds offering in Australia in February, as it looks to tap into the burgeoning and competitive music streaming market here, with advertisers including McDonald’s and Pepsi Next on board.

Fine started in the new role this month, and will lead the iAds teams across Australia and New Zealand. Part of the remit will also be to increase local brand presence on in-app advertising for the technology giant.

This morning Apple also announced it is opening up the iAds Workbench offering to all advertisers, not just registered developers, and has expanded the suite of products available to them including pre-roll video and offering CPM rates too.

iTunes Radio which is free to users and completely ad funded, faces stiff competition from established players in the Australian market which include Pandora, Spotify, Rdio, Songl and Telstra’s Mog offering.

In January Mumbrella revealed Deezer was shutting its Australian office after failing to make the service pay in the tight market. 

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