Apple tops Futurebrand Index as Microsoft, Tesla and Amazon charge up list

September 21, 2023 10:40

Apple has topped the 2023 Futurebrand Index, in a tech-heavy list showing the rise of AI, electric vehicles and renewable energy, and emphasising the importance of purpose.

The annual index is a global brand perception study, reordering the largest companies in the world based on how they’re viewed, and whether their innovation is having a tangible impact on people’s lives.

The most notable risers on the list were Microsoft, Tesla, Unilever, Nestlé and Amazon, due to their competence in fulfilling more fundamental human needs amid increasing levels of global economic uncertainty, climate change, international conflicts and the rise of AI.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.