Bolster Group signs ex-SCA talent as new head of media

Bolster Group, the merged agency group of Bolster, Common State, Aeroplane Agency and Indigenous-owned Going North, has welcomed ad tech specialist Jonathan Mandel as its new head of media.

Mandel brings over 15 years of experience to the role, including 10 years at Southern Cross Austereo (SCA), where he was most recently head of digital ad product and operations. In this role, he successfully led the team through the digital transformation from broadcast to digital audio.

In the new role, he will be responsible for expanding the group’s digital solutions and adtech capabilities, with a team of 10 media specialists.


“I am thrilled to be joining Bolster Group, particularly during this exciting period of growth,” Mandel said.

“The opportunity to combine my skills in adtech, strategy and media with such an unparalleled entertainment and culture-focused client list felt like a very natural move.”

He will join the Bolster Group leadership team alongside CEO James Clarke and managing partner Luke McKinnon, as well as leaders from Common State, Aeroplane Agency and Going North.

Clarke said the team is “super excited” to welcome Mandel.

“The media landscape continues to transform at speed, and Jono brings the kind of experience, agility and innovative thinking that will play an integral part in shaping Bolster Group’s enhanced media offering for entertainment clients and culture brands – now and into the future.”

Mandel is also active in the wider digital and programmatic community as a member of the Interactive Advertising Bureau’s (IAB) Audio Council.


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