Apple’s new iMessage app store development heralded as ‘opportunity’ for marketers

The launch of an iMessage mini app store appears to be the most intriguing development for marketers from Apple’s latest product announcements overnight.

Apple has controversially dropped the headphone jack from its iPhone 7 and 7 Plus and the phone is also now waterproof, a move that had been widely anticipated.

https://www.youtube.com/watch?v=A__5T5xlV_I

The move towards an iMessage mini app store that will be open to third party developers has been hailed as a significant opportunity for marketers, enabling them to engage with customers in a similar way to WeChat in China.