Universal Pictures, BBC Worldwide, Opera Australia, Pandora and Twitter latest speakers to join Entertainment Marketing Summit
Van Vuuren: one half of The Bondi Hipsters and ABC TV show Soul Mates will speak on how to grow a fan follower community
How to build a new community around your brand, breathing new life into old favourites and harnessing the power of social are amongst the latest topics to be addressed at next month’s Mumbrella Entertainment Marketing Summit.
Opera Australia’s head of marketing and tourism, John Quertermous, and Rachael Lonergan from media agency Foundation will share the strategy behind how they’ve inspired fresh interest in an art form that’s been around for more than 400 years, resulting in tangible business growth for Opera Australia over the past two years.
Also on the topic of ‘breathing new life into old favourites’, the BBC Worldwide’s director of brands and marketing ANZ, Linda Deubel, will discuss how to successfully refresh much-loved TV brands without losing the elements that are so valued by loyal viewers, and how to win new fans along the way.
In another session, a panel of brand owners will discuss the strategies they’ve used to grow their community of followers. Speakers will include Chris Freel, commercial director of Pandora Internet Radio, which entered the Australian market in 2012 as a challenger brand, recently bolstering its activity around live events and announcing major commercial tie ups, including with supermarket giant Woolworths.
Universal Pictures International’s (UPI) national marketing manager, Alison Hearne, will speak on how to harness the power of social in your campaigns
Joining Freel is Christiaan Van Vuuren, who first made headlines with his ‘The Fully Sick Rapper’ character, moving then to co-create the Bondi Hipsters, and now to his latest project, Soul Mates which is airing on ABC TV and was recently picked up by US broadcasters.
Meanwhile, a session on ‘harnessing the power of social’ will see Universal Pictures International’s (UPI) national marketing manager, Alison Hearne, and Mediacom’s head of content strategy and distribution, Tom Robinson, share how they’re creating experiences around UPI’s new films through social media, and how the approach has changed the way people experience its films including its current blockbuster ‘The Secret Life of Pets’.
In another presentation, Twitter’s global chair of music, Jennie Sager, and Alli Hodge from social media agency, Jaden Social, will share insights into a world-first activation that saw pop star and winner of The X Factor 2011, Reece Mastin, allow fans to choose the first single from his new album, helping to push his album up the ARIA charts.
For further information on the Mumbrella Entertainment Marketing Summit and to book tickets and save $100 before the Earlybird discount ends on October 12, CLICK HERE.
