Universal Pictures, BBC Worldwide, Opera Australia, Pandora and Twitter latest speakers to join Entertainment Marketing Summit

Van Vuuren: one half of The Bondi Hipsters and ABC TV show Soul Mates will speak on how to grow a fan follower community

How to build a new community around your brand, breathing new life into old favourites and harnessing the power of social are amongst the latest topics to be addressed at next month’s Mumbrella Entertainment Marketing Summit.

Opera Australia’s head of marketing and tourism, John Quertermous, and Rachael Lonergan from media agency Foundation will share the strategy behind how they’ve inspired fresh interest in an art form that’s been around for more than 400 years, resulting in tangible business growth for Opera Australia over the past two years.

Also on the topic of ‘breathing new life into old favourites’, the BBC Worldwide’s director of brands and marketing ANZ, Linda Deubel, will discuss how to successfully refresh much-loved TV brands without losing the elements that are so valued by loyal viewers, and how to win new fans along the way.