Appliances Online launches huge blimp to symbolise confidence in economy
Appliances Online is promoting its brand with a maiden blimp flight of the largest blimp in the Southern hemisphere in an effort to convey the brand’s confidence in the Australian economy.
CEO and founder of Appliances Online John Winning said: “It’s an exciting time for retailers and the Appliances Online Legendary Blimp symbolises our confidence in the Australian economy and our dedication to pushing boundaries to reach new heights as an Australian retailer.
“Having recently won a world retail award for Best Customer Experience of the year, we’ve proved the standard of our customer service is at a world-high; we really do go above and beyond for our customers.”
The Appliances Online Legendary Blimp will be illuminated from inside by two 1,000 watt lightbulbs, making it highly visible during night flights.
Members of the public will have opportunities to travel in the blimp.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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let’s hope for the sake of the passengers and the economy that the blimp stays airborne
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‘Appliances Online Legendary Blimp’ Umm, it’s not legendary. It’s gimmicky. And it’s hard to read from any sort of distance. I thought it was CarSales until I saw this post. I probably made that link because the only blimp approximating legend status I can think of is the Goodyear one.
‘Dedication to pushing boundaries to reach new heights’ Nice post-rationalisation. I hope any flakiness the poor marketing sods have to present in the post analysis is accepted by the CEO with as much gusto.
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Nah, this is good – AO is one of the few companies that get Customer 2.0 – so I’ll be happy for them to blimp my ride. I like working with forward thinkers like John Winning.
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Thin, flashy and full of hot air? Yep, pretty good symbol of the Australian economy.
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Let’s hope it’s not Zeppelin in blimp clothing!
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Why would anyone ever open the door for potential Hindenburg comparisons?
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