F.Y.I.

AppNexus expands global technology partnership with Microsoft

December 4, 2015 10:40

AppNex has announced an expansion of its global technology partnership with Microsoft.

The announcement:

AppNexus, the world’s leading independent advertising technology company, today announced an expansion of its global technology partnership with Microsoft Corp. AppNexus will deploy its full-stack publisher suite to enable Microsoft inventory to be bought programmatically in 39 additional markets across Latin America, Asia, the Middle East and Eastern Europe by February 1, 2016. In addition, AppNexus remains the exclusive technology platform in 10 European markets and powers Microsoft’s programmatic advertising in nine markets where AOL manages the sales function. In total, AppNexus is Microsoft’s advertising technology partner in 58 markets.

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