AppNexus names former Rubicon Project MD Kaylie Smith as MD JAPAC
Ad tech company AppNexus has named former Rubicon Project head of Seller Cloud Kaylie Smith as managing director JAPAC.
Kaylie Smith joins AppNexus
Smith, whose appointment was effective this week, will be based in Sydney where she will oversee AppNexus’ Australian commercial expansion and strategic partnerships, as well as the company’s commercial presence in Asia Pacific and Japan.
She joins the company from The Rubicon Project where she started as MD – JAPAC in January 2013 and was promoted in October 2013 to head of Seller Cloud, relocating to Los Angeles for the role.
Michael Rubenstein, President of AppNexus, said in a statement: “Kaylie’s appointment represents our deepening investment in JAPAC. Over the past year, AppNexus has established relationships with some of the region’s premier buyers and sellers of digital advertising.
“We’re proud to offer technology that helps independent companies across the open internet preserve and grow their businesses. Kaylie’s breadth of experience and industry knowledge enhance our ability to act as a strategic partner to current and future customers across JAPAC.”
Smith said: “Australia and JAPAC represent the next frontier for programmatic technology, and I am excited to build on AppNexus’ existing base growth here,” said Smith. “As the world’s leading independent advertising company, AppNexus is a vital partner to both independent sellers and buyers of digital advertising. I look forward to bringing my leadership experience to the team, as we expand our partnerships and champion the interests of our customers.”
Dave Osborn, who formerly managed AppNexus’ commercial presence in Australia, has transitioned to the US-based role of Vice President, global accounts.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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