NFL marketer to share social media secrets in Mumbrella Sports Marketing Summit keynote

The tricks NFL teams utilise on their social media channels to engage fans, recruit new ones and promote their players and sponsors will be revealed in a keynote session at Mumbrella’s Sports Marketing Summit in June.

Joel Price will be a keynote speaker at the Summit on June 21

Joel Price, who has worked in digital media for the Los Angeles Chargers for the last 16 years, will reveal what the franchise has discovered about the best ways to use channels including Snapchat, Instagram and Facebook to engage and communicate with more than 2m fans.  

And Price, who now leads the Chargers’ digital team, will also delve into how they use the social channels of their players to expand their footprint, and how they help them avoid slipping up on them.

The team is currently in the midst of uprooting from its home of more than 50 years San Diego and moving to the more competitive sports market of Los Angeles.

The Mumbrella Sports Marketing Summit takes place on June 21 at the Sydney Cricket Ground and will be accompanied for the first time by the Mumbrella Sports Marketing Awards, which has ten categories including Marketing Team of the Year, Ad Campaign of the Year and Best Sports Presenter of the Year. Click here to view the categories and criteria.

Another speaker unveiled today is Australian men’s hockey captain Mark Knowles, who has won Olympic Gold and two World Cups in more than 290 games for the Kookaburras, as well as being named the World Player of the Year in 2014.

Australia’s Olympic and World Cup winning hockey captain Mark Knowles joins the Ask an Athlete panel

Knowles will be speaking on the Ask an Athlete panel at the conference, where a group of top athletes open up about their experiences and expectations from sponsors and the sports landscape.

The Ask An Athlete Panel will return

In another session announced today Conor Woods, the managing director for Australia and New Zealand of global broadcasting giant BeIn sports, which broadcasts in more than 25 countries including the US and across Asia, where it owns the rights to the English Premier League, will be on a panel looking at the Future of Sports Broadcasting.

BeIn Sports boss Conor Woods joins the Future of Sports Broadcasting

The head of not for profit organisation the Foundation for Alcohol Research and Education (FARE) Michael Thorn joins Diageo’s Kyle McPherson on the panel looking at whether booze ads in sports broadcasts need to be phased out.

FARE CEO Michael Thorn will be advocating for more restrictions on alcohol advertising in sports broadcasts at the Summit

Sessions already announced for the Summit include exclusive research into sports fans’ attitudes to the increasing amount of sport available across devices, the future of in-stadium experiences, a look at the state of Paralympic sports, how to gauge the value of your sponsorship and Cricket Australia revealing how it built a global audience of more than 50m monthly users.

For more details on speakers and sessions, click here.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.